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Admin Moves Offsite, Site Teams Face Residents

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Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Hello, Commercial Real Estate Pros! 🏢

Multifamily teams are learning that centralization only works when data, roles, and service come first. Clean systems and pilot-first rollouts build trust and deliver measurable efficiency.

Are your shared teams scaling clarity or spreading confusion?

📰 Upcoming in this issue

  • 🏢 Centralizing Multifamily Operations, the Right Way

  • ⚖️ CRE Listing Giant Faces Antitrust Scrutiny

  • 🏢 CoStar: Multifamily Prices Retreat in September

🏢 Centralizing Multifamily Operations, the Right Way

Propmodo explains how centralization boosts efficiency when it rests on clean data, clear roles, and resident-first service. Rushed rollouts and tool sprawl undermine trust and outcomes.

Key Takeaways:

  • 🧭 Outcome First: Define targets such as faster leasing, lower cost per work order, and higher resident satisfaction, then align scope and metrics.

  • 🧱 Standardize Foundations: Clean data, standardized processes, and integrated systems enable shared teams to work accurately across properties.

  • 👥 Design the Org: Clarify central roles versus onsite tasks, set SLAs, and train teams to prevent dropped handoffs and confusion.

  • 🔁 Pilot, Measure, Scale: Test in a few communities, compare to baselines, gather resident feedback, then expand with playbooks and change management.

⚖️ CRE Listing Giant Faces Antitrust Scrutiny

A commercial real estate platform faces claims of exclusionary tactics and tight control over data. The case raises questions about market power and fair access.

Key Takeaways:

  • 🧩 Alleged Lock-Ins: Exclusive contracts and bundling reportedly limit competitors’ access, squeezing smaller listing services and new entrants.

  • 🔎 Data Control: Disputes center on ownership of listings and traffic, with accusations that the platform restricts data portability for brokers and owners.

  • 🏛️ Regulatory Interest: Antitrust scrutiny intensifies as enforcers examine pricing power, barriers to entry, and potential harm to customers.

  • 🧭 What It Means: Brokers and landlords are watching for remedies that ensure open standards, interoperable feeds, and more competitive advertising options.

🏢 CoStar: Multifamily Prices Retreat in September

CoStar’s index shows national multifamily values slipping in September amid higher financing costs and slower rent growth. The activity focuses on top assets with clean fundamentals.

Key Takeaways:

  • 📉 Monthly Decline: Prices tick down in September, reflecting tighter underwriting and reduced buyer leverage in a higher-rate backdrop.

  • 🧾 Cap Rates Edge Up: Yields expand modestly, pushing valuations lower even where occupancy remains stable.

  • 📦 Volume Stays Thin: Fewer trades close as sellers hold out for stronger pricing, widening the bid-ask gap in many markets.

  • 🗺️ Performance Divergence: Coastal and supply-constrained submarkets prove more resilient, while high-delivery Sun Belt nodes see sharper resets.

📊 Take This Edition’s Poll:

Would you rather prioritize this first when centralizing ops?

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Why It Matters

Centralized operations lift speed and accuracy when grounded in standardized data and clear accountability. Start small with pilot properties, measure outcomes, and scale with training and SLAs.

Resident-first execution keeps growth sustainable and reputation intact.

Catch you in the next issue,

Anne Morgan
Editor-in-Chief
Commercial Real Estate Weekly

P.S. Interested in sponsoring a future issue? Just reply to this email and I’ll send packages!

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